The water fountains at the Bellagio Hotel in Vegas are BIG.
They take up acres of land not devoted to a casino or hotel rooms where people spend money but rather to a water show.
Part of the reason why the Bellagio is so successful is because they’ve created an experience that you can’t get anywhere else. People will drive further and spend more money for an experience that other business can’t or won’t produce.
Ask yourself… In your business, what is an experience that you can create for your customers that other businesses in you industry can’t or won’t do?
The businesses that keep conquering and moving forward no matter what are businesses that solve problems, add value and create meaningful experiences for people.