How To Leverage Your Story This Year To Hire Better People?
As a veteran of the recruiting industry, and someone who addresses the issues of engaging and keeping employees, the subject of hiring great people is never far from me. As we go into a new year, many companies are gearing up to hire more people, but here is the question: Will you hire the RIGHT people?
So that bodes the question, HOW DO YOU DO THIS? I can tell you from 20+ years, that it is a very difficult question to answer and most get it wrong. There are a number of reasons why this is the case, but for today, I’m going to address ONE of the key factors to hiring better people. That issue for today is getting the attention of the best people.
Ask yourself this question. What is the candidate that you really want to hire doing today? Correct, they are currently working, for someone other than you. On top of that, they like what they do, they are good at it, they make descent money and have a great relationship with their manager and team members. So the million-dollar question is this: How will you get their attention? If you look at how most companies do this, it’s obvious as to why most companies can’t hire good people to save their life. Here is an example in real time that I pulled from LinkedIn as I wrote this blog. I simply went to LinkedIn.com and clicked the “jobs” tab and pulled a posting from the very opening page. I changed the name of the company to “protect the innocent.” Ask yourself this question: if you were a candidate and came across this, what is your honest first impression?
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As one of my customers said to me, “change the name of the company and they all read the same.” Spot on. Ask yourself this question: Would a gainfully employed person, who has no compelling reason or interest in looking at a different opportunity, respond to this? Correct. So the question is this: What would they respond to? The answer is a story, but not any story. A compelling story. A story of impact and a story where someone’s life was changed. If the impact they see is bigger than the current level of impact they are making, they will likely want to know more. That is exactly the point of an ad, to generate a favorable response, where the person in question wants to take another step and know more.
Think about the stories that are currently sitting under the roof of your company. There are many more than you may realize. Stories from employees and customers. Think of some of your current employee stories. Some of these people have been with you for a very long time and their life has changed as a result of them working with you.
Think about some of your customer stories. Some of your customers have driven further and spent more money to do business with you. Why? What impact did your product/service make? Think about how your company allowed your customer company to serve their customers, and the impact on those employees and customers. The domino chain of impact is long. Those stories of impact are what people respond to.
So the million-dollar question is this: How will you leverage your stories this year to hire better people?